7 Most Common Reasons Why Social Media Marketing Strategy Fails

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It’s time to “revamp” your SMM strategies!

As our world grows smaller, we are more interconnected than ever before. We can share our thought with millions of people and receive feedback in an instant. And one of the most preferred platforms for online interaction is social media.

In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. And in 2020, 1.3 million new users joined social media every day. The horizon for such growth is endless, and the potential for digital marketing opportunities is limitless.

Champion the social media platform by learning from social media marketing strategy fails.

1. You missed hitting what your audience needed to “hear” from you.

You already posted funny memes, engaging polls, well-researched infographics, and shared viral content, but you’re not satisfied with the results. Gaining new followers is not as fast, and your customer retention rate is beginning to dwindle.

If you’re having a hard time filling out your content calendar, then take a look at this 70:20:10 rule:

  • 70%: It should be everything about your brand. Let your visitors know more about you by highlighting social proof such as social media and the portfolio you have built up.
  • 20%: Listen to the pulse of your audience. You may start consolidating all your customer’s comments from your previous post and make content around it.
  • 10%: Go crazy, but with no caution. Try to experiment and think out of the box with the content you are publishing.

Lime Pro-tip: Segment your social media audience and know what appeals to each segment. 

2. You’re “skimping on” social media paid routes to advertise.

Why pay when you can go free? Yes, you can reach your target audience. But you are also sacrificing your business growth by alienating other obscure segments of your audience. Paid advertising ensures that your content is visible sub-audience, increasing brand awareness.

Lime Pro-tip: Spend your money wisely by choosing to only advertise with high-quality content.

3. Instead of being data-driven, you’re “data-averse”.

It’s just a number, anyways. This kind of mindset will send you to be just a number on the same boat with brands struggling to market in social media. Data metrics from accumulated insights will help you plan your next step and address pain points immediately.

Lime Pro-tip: Look out for analytics data features in every platform. From there, you can find out different metrics of your posts – from engagement to new followers.

4. Hitting the “publish” button is your ultimate goal. 

The pump and dump type of content is not that bad. But if you do it consistently, then it can affect your overall social media marketing performance. Your post will become predictable, and your audience will find your presence boring.

The 70-20-10 content marketing strategy is good, but you also need to incorporate a goal-oriented perspective. You may start with the foolproof corporate SMART approach.

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Lime Pro-tip: Take advantage of project management tools and plan all your content before the publishing date – from a weekly standpoint to annual deliverables.

5. You’ve implemented a “great on paper, but the execution went wrong”

So you’ve got everything figured out. You have a killer marketing idea, and you’re confident it will go viral. But life has a funny way of derailing even the foolproof plan. Working with a team comes in handy in this situation as every output becomes a collaborative project.

Lime Pro-tip: Don’t just rely solely on textbooks and theories. Shadow successful campaigns and investigate critical points that mold their success.

6. Your marketing campaigns are becoming “tone-deaf”.

Tackling relevant news is a great social media strategy to boost engagement. Every major news outlet is buzzing about them, and people are in the know of the topic. But you also need to be extra careful when you express your opinion in your post. 

Nowadays, you can suffer from a cancel culture. Take, for example, the controversial Pepsi x Kendall Jenner advertisement. The backlash they receive is irreparable, and they have incurred a what-not-to-follow legacy.

Lime Pro-tip: If you have the budget and the advertisement is high-ticket, beta-testing can save you from negative publicity.

7. Your brand identity is “shaky”, and it shows.

From simple typeface errors to noticeable voice changes, every post needs to reflect your brand identity. In addition, it is vital to portray consistency as it impacts your audience’s recognition of your brand. If you fail to impress them, then you are more likely to lose their interest, or worse, loyalty.

Lime Pro-tip: Better leave it to expert all the technical details of your brand’s digital marketing needs.

Every business is only as good as how many customers it served. And these days, it’s best if start diverting your digital marketing efforts to social media. You can even do it yourself if you have the time or hire the service of a social media marketing agency.

Here at Lime, we are more than just a social media marketing company in Huntington Beach, Orange County, California. We cater to all types of business and offer service packages to every digital marketing that you will need. So check out our social media marketing service. 

Target critical purchasing decisions of your consumers with a social media presence filled with well-curated original content of appropriate copy, engaging graphics, and captivating videos. Take your  SMM to the next level. Connect with us now!

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