Did you know that 55 percent of small business owners have invested in digital marketing to re-invent their brand? Entering the industry is hard, but maintaining your market foothold is way harder.
Trends and fads do come and go. That’s why you need to be relevant always. Remember, successful brands stay because they remain useful, adapt to changing times, and, of course, have a reliable team to help materialize them.
A full-service digital marketing company catapults your business to greater heights in record time sans the hard mental work and ample time on your part. But finding a perfect match for your business needs can be tricky.
Tick these checklists to identify your ideal digital marketing partner!
Determine Budget First
Digital marketing is the new craze these days. You can work with a limited budget, and you are guaranteed an ROI, that is, if you know what you’re doing. But because everyone is doing it, you are now competing on a global scale, and you are left with a brand struggling to survive in your field.
If you’ve decided to bite the bullet of outsourcing digital marketing tasks that you’ve been doing, then you also need to decide on the budget you are willing to shell out. The funds you are to pour in will also determine how much time it is to meet the digital marketing goals you have in mind.
Digital marketing companies around Huntington Beach, Orange County, California have a different scope of services with varying degrees of additional services clients can request to contract. These add-ons may be in the form of paid advertising as online platforms charge to host this or software of your choice that you think will be beneficial for the success of your campaigns.
It’s always best to get a final quote on the service mixes you want to contract so that you’ll not be surprised when you receive your invoice. Also, ask about hidden charges, such as when they hire a specific specialist to handle your requested additional services.
But whatever your budget size, we have the right package for you. Know more about Lime Digital Media marketing services below:
- Website Development
- Brand Development
- Search Engine Optimization
- Social Media Marketing
- Lime Premium Package
Know Your Goals and Set Realistic Results
Increase in traffic, sales and revenues are perhaps one of the popular reasons why entrepreneurs hire digital marketing companies in the first place. After all, who doesn’t want to scale their business if they are paying a retainer fee for such services?
Well, if you have this mindset, then you’re in for a big disappointment. It takes time to see legitimate results than dirty ploys of “growth” hackers who’ll promise the moon of getting you instant results.
Investing in your business’s digital marketing efforts is a long-term commitment the same way you nurture your target audience. This is your medium in making a buzz for your business while welcoming customers to your online platform.
Account managers can help you discover the appropriate route to achieve your goals and recommend the most effective course every step of the way. Remember to take time to formulate your goals—whether it’s product launching or widening your customer base.
Check the Establishment’s Reputation
Perhaps the most obvious and accessible way to know more about any establishment is to go on stalking mode. You don’t have to wait for a long queue in their hotline nor have to dress up to visit their office because every valuable information is right at your fingertips.
Most businesses now have dedicated social media managers to monitor their posts and engage their followers. It helps them to keep on track of their customer’s pulse and connect to them in a more personalized way.
Posting and engaging on different social media platforms allows you to reach thousands of potential customers for free. It’s a great way to increase brand awareness, generate more leads, and boost your sales and revenue.
If you’re up to the challenge of hitting your business’s social media marketing goals, then you need to know what to avoid in your strategies.
If social media is not your thing because you’re still wary of poser accounts, why not visit their official website. It showcases their services and highlights the benefits you’ll gain when you work with them.
And do not inhibit yourself to just their website. Look up their online presence, such as features from media outlets or shoutouts from community sites. You’’ certainly get a glimpse of their outreach and networking efforts they do for their business.
Another user-generated content you can look at is their social proof in the form of reviews and testimonials. Through this, you can gauge the service you’ll be receiving from them based on their customer’s feedback on their experience.
You may see recommendations or 1-star reviews, but make it a point to base your buying decisions on other factors as ratings can be emotionally motivated.
If you want to have flawless results from digital marketing companies, ask for their portfolio of their previous or current clients related to your industry. It will give you an edge since they already know the challenges posed in your business category.
Besides, they need not develop marketing strategies from scratch because they can customize their previous works based on their effectiveness. That’ll save both parties time and effort.
Make a List of Digital Marketing Companies Near You
Collect relevant information on all of them and pit them against each other with pros and cons. Of course, you can’t have it all, but you can still work with non-negotiable on your list.
If you’re unsure what should be on top of your list, then check out these helpful questions:
- What is your process for meeting my goals?
It can help you determine how involved you’ll be in the partnership. For example, their team may have to wait for your approval before they can publish any content. Or, they may need you to quality check designs or any web updates they come up with.
- How do you decide on which digital marketing strategies you’re going to implement for my brand?
You don’t have to be afraid to ask this privy question because any seasoned account manager can answer this right away. Besides, you need to make sure that you are getting your money’s worth with only the most effective strategies there are.
- What Key Performance Indicators (KPIs) do you use to measure success?
Published content and hitting deadlines are good but measurable performance are still better. It could be from the basics, such as increasing followers or site visits to technical matters such as conversion rate or cost per acquisition rate.
- When will I see the results of what you’ve worked on?
Is it going to be weeks, months, or years? You need to know their timetable so that you know what to expect in case you look for another agency to handle your business’s digital marketing efforts.
- Who are your previous clients, and may I see your portfolio about them?
Their previous client is a testament to their success, and you can get to know their caliber that their sales representative’s sweet talks. Also, check whether the client left a stellar review or lukewarm feedback because you’ll be in their shoes once you work with them.
- Do you offer other services that can increase the efficacy of what I currently contracted?
Digital marketing services can overlap each other’s functions and, in turn, can increase each other’s effectiveness. For example, if you hired them for a web development service, then getting their SEO service can boost your business’s website.
Most digital marketing companies usually offer combination packages to cater to clients who have a website to hit two goals in one go.
- Who will I be working with within the entire duration of the contract?
Are they going to assign you with a dedicated account manager, or are you allowed to communicate with the specialists? There may be some time clash of ideas between what the client wants versus what the specialist delivers.
Although the account manager is the medium between the two, some specif instructions are lost during the relay. If you are meticulous about the design, copy, and branding, then it’s best to work out an arrangement with the company.
- What digital marketing apps and tools do you use?
Often an overlooked question but vital to the success of hitting your digital marketing goals. Gone are the days of manually inputting everything. Instead, automation dominates digital marketing nowadays.
Established digital marketing companies know how innovative technologies can impact their strategies and how they can hasten the process of helping you achieve your goals. And with artificial intelligence and machine learning, they can garner reliable insights and know what will be on their next steps.
Twenty-four hours in a day might not be enough to achieve all your tasks and goals. That’s why more and more entrepreneurs are starting to delegate tasks to experts than painstakingly showing them the ropes.
Partner with a Local Team of Digital Marketing Experts
From a top-notch team of experts to the latest innovative tools and technology, we will deliver only the best digital marketing services for your business. And you don’t have to shop around because we are a full-service digital marketing agency.
We will help you develop your brand from the ground up, analyze every pain point, and provide solutions to buy every app to cement your brand in your industry.
Digital marketing is our game, and we have a proven track record of satisfied clients. Acquire consistent sales and organic traffic by stopping the proliferation of weak digital marketing campaigns and strategies.
Cream-of-the-crop Global Talent
Collaborate with the best of the best and receive a service fit for a king. Elevate your brand to the next level with professionals with years of experience and who have worked with well-established and elite brands.
You deserve only the unmatched Huntington Beach, Orange County, California Digital marketing services for your business. And we stand proud that all our members are award-winning in their industry.
The Lime Lead Automation Tool
Plan and execute all your marketing tactics that generate results in less time and effort! It has easy use implementation and robust performance for all digital marketing operations.
Entrepreneurs of any level will significantly benefit from intuitive visual guides and worry-free technical integration. Stop hiring additional staff that takes time to train and buy every app for every specific task when using Lime Lead Automation.
For more information about this cutting-edge technology, click here.
Score a HUGE discount or BONUS add-on
At Limes, the best digital marketing agency in Huntington Beach, Orange County, California, we believe that every brilliant idea from passionate individuals deserves a place in the webspace. And we can help you to fulfill your dream of being an established online entrepreneur with a dynamic team of experts.
Or, if you know someone who needs help in their business’s digital marketing goals, send them our way, and you’ll get to earn $1000 in return. And you can make multiple bonuses every time you refer new clients to work with us.
Check out our Referral Program to know more about it; click here.