Many people think that social media is a new phenomenon, but it has been around for more than a decade. It has only become the premiere marketing platform in the last few years because of its ability to reach large audiences inexpensively and on-demand.
Facebook is one of the most popular social networks and provides an opportunity for business owners to market their products and services locally. It is the most effective social media platform to increase your business traffic, leads, and sales.
In this blog post, we go over how you can use Facebook Ads to promote your business locally without having any previous knowledge or experience with advertising!
Why is Facebook Ads Beneficial For Small Business Owners
Did you know that Facebook ads have been used by brands such as Coca-Cola, Nike, Adidas, and many more!
And Facebook Ads is not only exclusive for the big brands. It is also a great tool to promote your business locally. It works well for small businesses and entrepreneurs who want to reach their local customer base without investing in traditional advertising methods.
Of course, Facebook ad costs may vary depending on the limitations you set. So save yourself from stress and headaches when you contract a full-service digital marketing agency that offers Facebook marketing services like us. Contact us now to know more about this service.
Facebook ads can be both a time and cost-effective way to boost your business. It is because you only pay when someone clicks on your ad. And because you are targeting a very specific demographic by location, you are guaranteed that every lead generated is of quality.
There’s no limit on how many messages you can send, they’re easy to create, and it takes only seconds to find out if they work or not. In addition, it allows you to track your progress so that you know what works and what doesn’t work.
Also, using Facebook Ads allows you to measure how many people have seen your adverts to determine success rates, which helps inform future marketing strategies.
Related: 7 Most Common Reasons Why Social Media Marketing Strategy Fails
It’s Easy To Set Up And Gets Started Right Away
Have you ever wondered if Facebook Ads are worth it? Do they work?
Let’s get started! You can set up Facebook ads in minutes, and it doesn’t take much to get the ball rolling. The first thing you need is a Facebook business page, which anyone with an email address can create.
Of course, you may incur additional costs if you want extra exposure mileage. But this will instantly pay off as a broader range of audiences will see your ads in their FB feeds.
After setting up your business account, you can create an ad on your desktop or phone and target specific people who live in the area surrounding your business, which is perfect for local businesses.
You may generate leads by using an image with a text overlay to display what you want them to do next (i.e., click here). It will prompt users to take action without them even realizing it.
For example, “Click Here To Download Our Ebook Now!” You can also use this strategy for retargeting those visitors who have not converted yet, so they don’t leave your site.
Every FB ads that you create should have a specific goal to achieve and must be relevant to your target audience.
Create Relevant Content With Local Events
Do you want to connect with your audience and create relevant content? Local events are a great way to do just that. By attending local events, you will bring value to the event by providing attendees with networking opportunities and creating on-point FB ads for your business.
We all know that marketing is expensive and time-consuming, but if you are willing to invest in yourself, this process can be done at a low cost. So the next time there is an event in your area, set aside some time out of your day and go!
Here’s how to create relevant content for your business by leveraging local events. To start, identify an event coming up in your area (i.e., farmers’ market).
Now, brainstorm ways of connecting with people who would be attending this event (i.e., offer samples or discounts) to remember your company when they are looking for what you offer online or locally.
Next, research what other businesses are doing around this event and collaborate with them before it takes place, so everyone has something new and different to share during your next convention.
It will also increase brand awareness and recognition among your peers about your business. Lastly, don’t forget consistency. Sustain your FB ads not just by local news but also other types of FB ads.
Don’t know how to express yourself through writing? Don’t worry; we’ve got you covered! Our copywriting services can help you connect more with your audience.
Have Different Types of FB Ads
It can be hard to figure out which is best for your business with all the marketing options available. Facebook Ads might just turn out to be the answer!
They are powerful and easy-to-use, and you can use them in various ways: from boosting posts or creating ads to finding new customers to target people with specific interests.
Facebook offers you the ability to create highly targeted campaigns with little effort. The best part? You can take advantage of everything that Facebook has to offer at no cost!
But if you’re tired of posting the same old format of FB ads? Try to mix things up a bit by creating something new. Check out below the different types of FB ads:
- Text Ads
- Image Ads
- Video Ads
- Poll Ads
- Carousel Ads
- Sponsored Stories
- Promoted Posts
- Conversion Ads
- Mobile App Installs
- Lead Ads (only available on mobile)
When we talk about digital marketing, there’s no doubt that social media has taken over as one of the most critical channels. It may seem an obvious choice for many businesses—after all, who doesn’t have at least some sort of social media profile these days?
Not everyone realizes how much potential there is. So set up your first campaign and start reaping the benefits of this powerful advertising tool!
Spend Time Creating An Engaging FB Ads
You might think that you need to spend a lot of money to advertise your business. But in social media, you need not be an expert copywriter or graphic designer to create an engaging advertising campaign.
Facebook has everything you need, from their built-in templates to user-generated content. But it’s also essential to spend time creating an engaging ad that grabs attention because it might be all they’ll see before scrolling past it without looking at anything else.
The success of your ad campaign will depend on how well you understand your audience’s needs and wants. So make sure that your advertisement makes them a hero in every story and highlights why they need your product or service in the first place.
Also, don’t forget to track what works best for you. You may do this by using A/B testing, which divides your campaign into two parts—one with a different image or video than the other to see better engagement rates.
Related: Why Branding Matters For Every Business Owners
Target A Specific Set Of Audiences
There are many options for targeting your ads which include location, age, gender, and interests. Through these options, you can focus on the customers who would be most interested in what you have to offer. You can also target by behaviors such as “engagement with posts” or “liking pages.”
You can even use lookalike audiences to find similar profiles based on those that already like your page or those that engage with other content from your company. These strategies will help ensure that no customer is left behind when it comes time to promote what you have.
You need to understand that people use social media differently depending on where they live. So, for example, in California, it’s common for people to post photos of what they’re eating or doing at the moment because there are so many exciting things happening all the time. And people want their friends and family members elsewhere in the world to know about them.
On the other hand, if you live in a small town like Gallup, NM, with a population of 7400, you might only share posts with your close friends and family since there isn’t as much going on. The point is: while we all have an audience online, we don’t necessarily need to broadcast it to all of them.
FB Ads Tips for Local Business
Facebook ads are a powerful way to grow your business. But, if you’re not careful, they can also be an expense that drains your bank account and doesn’t generate enough return for the cost.
And with Facebook’s recent algorithm changes, it is even more critical than ever before to know what works for building an audience and growing your reach. Of course, you may already know that creating any type of ad should understand its purpose, but is it enough?
It may seem like a daunting task to tackle, but with the right strategy and tips, you can be on your way to increasing your business’s profits. Let’s go over these tips to help you get the most out of using Facebook Ads for your business.
- Do not use FB ads as a promotional platform.
It is a waste of time and money to use Facebook ads for promotional purposes. Instead, it should only be used to generate leads and traffic that will convert into customers.
- Use images that have large text on them.
It is so people can understand what it is about without having to click through the ad first. Also, images with large text are much better to use than images that don’t have any.
- Stay away from controversial topics or subjects.
It could offend certain groups of people when advertising on Facebook that could, in turn, lower your click-through rate (CTR) and conversions.
- Target specific groups of potential customers.
Target those most likely to buy your product to get more customers— it may be by geographic location, age group, gender, or interests with laser precision!
- Keep doing what you do best and delegate the rest to the experts.
You can not do all the technical and creative aspects of doing FB ads while running a business. So you need to draw the line on what you need to prioritize: an entrepreneur or digital marketer.
Facebook Ads are a great way to advertise your business on the world’s most popular social media site. With more than two billion monthly active users, you can reach an enormous audience with just one ad campaign.
And the best part? Facebook ads are affordable and easy to use!
Let us know if you need help getting started or want some insight into which type of ads might work for your company! We have years of experience in digital advertising that we would be happy to share with you.
Give our Lime Digital Media a call today at 714-372-2248 and start driving sales through Facebook marketing right away.