Have you heard the saying “a picture is worth a thousand words”?
Well, it’s true. Videos are even better because they’re like little movies that bring your content to life. With videos, you can show off your company culture or how great your product is in an engaging way that captures people’s attention and motivates them to take action.
Video production should be on every entrepreneur’s list of things to do this year because it has proven results for growing businesses.
There are many different steps involved, but the most important thing is that you have to be creative with your idea and not just do something boring like talking to someone for 30 seconds straight.
And if done right, video marketing can help you make more sales, improve brand awareness and customer loyalty. It can also increase website traffic and boost social media engagement, among other benefits!
In this blog post, we’ll be giving tips for creating videos that go viral—so if you’re looking to take your business or personal website to the next level with a video, read on!
Create a video with interesting content.
Long gone are the days of sending out a brochure and waiting for the phone to ring. Instead, you need something that captures your audience’s attention and engages them.
A video is one of the best ways to do this, but it needs to be interesting!
You can always use popular trending topics in your video to attract more viewers. But if you want to create original content, make sure you know your target audience well so that you can create a video they’ll want to watch!
Either way, the first thing you’ll need is a good storyboard—make sure that you include every important detail from the beginning until the end, including information about what makes your product different from competitors.
Do so if you can stand out from the pack by adding creative elements like humor or music!
Next is time for shooting—if filming yourself is too difficult due to lack of equipment or technical knowledge, hire a video marketing company.
Related: 9 Mistakes To Avoid When Hiring A Digital Marketing Agency
Make sure your video is short but informative.
Your video is the first impression your audience will have of you. Therefore, do not waste time with a long-winded introduction, but do make sure to include all necessary information about yourself and your product.
It’s also essential to keep it short, so viewers are more likely to watch until the end. And by keeping it short, you’ll hit maximum impact on your audience.
You’ll want to talk about the problem or challenge that the viewer is facing, what they can do about it, and how you will help them fix their situation with your product.
Here are some tips for making sure your videos are not too long:
– Keep paragraphs short
– Use visuals when possible
– Cut down on filler words like “um” or “so.”
– Stick with one idea per sentence
– Use graphics or charts to illustrate your point
– Don’t ramble on about something that doesn’t need an explanation
– Stay on topic—don’t stray from what you planned to talk about
Keep the background simple and make sure you are in focus.
Before you start filming your next video, take a moment to consider the background. It doesn’t have to be complicated or expensive, just simple and in focus.
Besides, there’s nothing worse than watching a YouTube video with someone standing off-camera or looking into the lens because they don’t know what else to do.
Careful control of your background is significant as it can take away from the message in your video and distract the viewer’s focus.
If you are filming in an office, make sure to put something behind you like a white wall or some plants. You can also try putting one small object (a framed picture) close enough that it will create depth in your shot without taking away attention from what you’re doing.
The more distracting elements on the screen, the more work it will be for viewers to pay attention to what you’re saying, so don’t risk it!
Add captions to help viewers understand what’s going on in the video.
Have you ever watched a video and not been able to understand what was going on?
Captions can help! With captions, viewers can look at the screen and read about what is happening in the video. This way, they will know what’s going on without having to ask someone else or guess.
It is helpful if someone has trouble reading text or doesn’t speak English as their first language. They still have an easy way of understanding what is happening in the video without reading subtitles or relying on spoken words from those in the video.
Another good thing about captions is that they give search engines more content to an index, which helps increase your site’s visibility when people search your videos.
It also makes it easier for deaf users who may not be able to hear sound from videos. Thus, captions can come in handy in this situation.
Use common phrases that people use or have heard before.
Did you know that we watch 1 billion hours of YouTube videos a day? So it’s no wonder why people are so glued to their screens. But how can you make your videos more engaging?
By using common phrases in video content that people use or have heard before!
There is a lot of pressure to produce videos that resonate with viewers and truly connect. However, there are specific phrases you can use in your video content to make it more relatable and engaging for the viewer.
The key is striking a balance between using common phrases people have heard before but making sure they still sound natural in context.
Related: Why Video Marketing is Important And Why Your Business Needs it More?
Include a call to action at the end of your video.
It’s no secret that video marketing is an increasingly popular tool for businesses. But what if your video doesn’t convert? What can you do to make your videos more effective?
Add a call to action. It can tell viewers what they can do next time they see something similar happen or how they can get more information about it. Also, having a call to action makes it easy for viewers to act after the video.
Think of it this way, and if your video’s only purpose was entertainment, then you might stop watching after laughs subsided. But if your video had something at the end that people could do afterward, their experience might have more of an impact on them.
It might not seem like much, but it provides you with some insight into how many people watched your video and what they liked about it.
It also creates a sense of social obligation for those viewers and reinforces the broad concepts and main points you convey in your video.
Make sure the title, description, and tags are all engaging.
The first time someone clicks on a video on YouTube, they will not skip it. So if you want them to click again and view more of your content, they should know what they will get from watching it.
It is crucial for the success of your video that you keep all three of these components exciting and captivating. Thus, it’s best to use a technique called “hooking,” which involves hooking people with a catchy opening sentence or paragraph that they can’t wait to read on.
If done correctly, this technique will get people hooked into what you have written and then continue reading more about it after the hook has caught them!
Include hashtags in your video’s caption for easy searchability.
How many times have you tried to find a video on social media that you remember seeing but can’t seem to find again?
It’s frustrating! But it doesn’t have to be. By including hashtags in the caption of your videos, you make them more accessible for others to search and share with their friends.
This way, your content is more likely to reach new audiences or old ones who couldn’t find it before. Hashtags are also a great way to create a conversation around your topic and drive traffic back to you.
Have you noticed that your favorite social media platforms use hashtags? They do this because it increases engagement and helps people find other content related to what they’re looking for in a video.
Encourage comments by asking questions or providing links.
Have you ever found yourself wondering, “What can I say to entice people into commenting?”
It’s a great question, but the answer might not be what you think. You don’t have to give away your secrets or anything like that—all you need is for them to know they’re welcome!
Try this: Ask questions in the post and include links so readers can find whatever information they want.
If someone comments on your post, reply with something personal—even if it’s just “thanks” or “I’m glad you liked this!” It’ll show them that their opinion matters and encourage more engagement.
Related: Social Media Marketing Guide For Small Business
Share your video on social media platforms.
Unless you’re a celebrity, the only people who will see your posts on social media platforms are your followers. But if you don’t have many followers, how can you get more views?
One way is to share your video content with other accounts to reach a wider audience and generate more engagement than just posting one time. You can do this by following these steps:
1. Find accounts that might be interested in sharing your content.
2. Send them a message when they post something similar to what you’re sharing
3. If they respond positively, ask them for permission before sending the link or add their account name as an annotation in the video’s description box.
It may seem like extra work, but it pays off because of just betting your luck on social media algorithms.
Be passionate about what you’re talking about in your video.
“You’ve got to be passionate about what you’re talking about. It’s the same as with any other form of communication.” This quote by Steve Jobs is something that many entrepreneurs should consider when creating a video for their company.
So if you want to have a successful video, then being passionate about your topic is paramount.
The more excited you are about the subject matter, the more likely it will be that people who watch your video will become interested in what you’re talking about in your video. In addition, you may harness your video editing skills to cut out awkward parts of your video.
Remember, don’t be afraid to get emotional—people want to hear from someone passionate about their topic!
Boost sales & conversions with video today!
Video is one of the best ways to communicate with your audience. People are more likely to watch a video than reading text, and it’s easier for them to retain what they see.
But if creating a video seems daunting, but you want help implementing this video marketing strategy in your business plan, don’t hesitate to reach out!
Our team of experts in Huntington Beach, Orange County, California, would love to partner with you on developing a viral video or digital marketing campaign for your company. So which one of these tips did you find most helpful?