Spoiler: It’s not just for vanity purposes.
The adage “first impression lasts” extends not just to meet other people. In business, consumers rely on what they see in 7 seconds to make an impression of a particular brand. This time window is crucial on how you are to present your product or service to them.
Hence, branding. It goes beyond what you see in the naked eye, but it bridges between business and customers on the connection.
Why Creating a Strong Brand Identity is Important for Your Business?
You may have already heard that branding is everything or that it can make or break your entry into an industry. But are you really missing so much without one? And what are the benefits you can get when your business has a strong brand identity?
Taking off a business from the ground up or evolving an old one to be profitable requires proper planning. First, you need to discover your business’s strengths, troubleshoot any weakness that it may have, and how to market your brand to your target audience.
It involves a lot of research and testing to lay out your brand’s foundation. But the benefits you will reap are worth it.
Stand out Among Your Competitors
Market saturation can kill your business. If there are hundreds of services to a few consumers, then your business can definitely suffer. But if you have a solid brand awareness among, even achieving, a household name status, then your brand identity can be a part of your marketing strategy.
Consider this, more than half of the online shoppers these days are turning to search engines before making a purchase. They are more likely to buy from a business with a more appealing branding than those they perceive as amateurish.
Establish a Connection With Your Target Market
Nowadays, people have a shorter attention span courtesy of content dump. It may connotate to “no mountain to climb” or “they have seen it all” adages. And this means connecting to your target audience in a more personalized way is becoming a challenge.
The way you tell your brand’s story will depend on visual cues such as your logo, color palette, typeface, and even spacing. You need to embark on a customer’s journey on how your brand speaks to them and be of value to their living.
Enhances Customer Loyalty
Customer acquisition is one of the Key Performing Indicators (KPIs) of any marketing tactic. It is, after all, the end result of all the effort you put into your business’s branding. Being considered a reputable brand is word-of-mouth marketing in itself.
This is how invasive customer loyalty is in buyers’ purchase decisions: they will often compare a product from an established brand rather than take a gamble on small businesses. Branding includes how you present your business to your potential customer and enhance their trust rating through various strategies.
Always think long-term and invest in your business’s branding as soon as possible. Or else lose 33% of revenue for that lost time. Instead, this margin could have been used to boost other aspects of your business.
Business is politics, and consumers will always favor the side that gets them. Powerful branding can help you achieve this by crafting a customized and effective identity for your business. It will guide you on how to align your product or service that will be memorable to your target market.
Branding Development How-To’s
If you think that a cool logo fronting your business is enough, then you need to level up your involvement. But, unfortunately, this is not enough to convince your visitor to convert to a consumer. Statistically, 8 out of 10 consumers globally need to “be able to trust the brand” before they purchase.
Here are beginner-friendly guidelines to let you started developing your business branding.
- Define your business. Ask yourself, what is something that your customer will not find in your competitor. Or what sets you apart and why they need to avail your products and services and not from others.
- Identify your target market. A shortcut for this step is to create your customer persona. For example, what are their personality types, lifestyles, median income, and what benefits would they be expecting from your business?
- Craft your resource. If you are done with the first two steps, you need to consolidate every knowledge you gain and implement it through copy and visuals. You may start with the basics such as your vision, mission, core values, value proposition, logo, and banners.
Partner With A Branding Company That Knows How to Unlock The True Potential of Your Brand
But if you want to set your business for success, you better have a professional step in. It will considerably impact your brand’s projection towards reaching its digital marketing milestone in record time. Unlock your brand’s potential today with our brand development service.
As a full-service digital marketing agency located in Huntington Beach, Orange County, California, we thrive in helping businesses flourish in the online space. It may seem an intimidating platform to do business, but it will be like a walk in the park with multi-awarded experts. Partner with us now!